what is the recycle logo
Where Did The Recycling Logo Originate?
I knew that the famous "circle" of three arrows was public domain, but I was not familiar with the origins. According to the Logo Factory, the recycling symbol was created in 1970 to commemorate the first Earth Day (Earth Day is also our birthday.)
Recycle Logo Car Decal / Sticker -WhiteApril of 1970 marked the first officialEarth Day(which would go on to be an annual event, marked by tens of millions each year) and marked the beginning of theEnvironmental Protection Agency(EPA). It also inspired a smallish Chicago-based company,Container Corporation of America, to create a logo for their then revolutionary recycled cardboard boxes. The graphic designer at CCA,Bill Loyd, decided to hold alogo design contest, advertising it through high schools and colleges.
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While Loyd was after a symbol to print on CCAs products, he also had a bigger vision, figuring the logo could represent the fledgling recycling movement.
A 23 year old graphic designer, Gary Anderson, won the contest with the now famous three arrow design based on a Mobius strip, a strip of paper that when twisted into itself and joined at both ends forms an infinite loop (wikipedia that one.) This site offers some insight into his inspiration for the design.
RECYCLE SYMBOL - Car, Truck, Notebook, Vinyl Decal Sticker #2145 | Vinyl Color: WhiteLearn more
When Anderson began designing his three entries for the contest, he drew upon the concept of the Mbius strip as a combination of the finite and the infinite, "a finite object, but its one surface is infinite in a way." He also tried to incorporate the concept of ambiguity, since the symbol is "kind of round, but also kind of angular. It's flat, but it seems to enclose a space … kind of hexagonal and kind of triangular, and kind of circular … sort of static and sort of dynamic."
In his original design, which CCA modified slightly to make it appear more stable, the symbol rested on one of its short sides, implying a much more dynamic motion and instability than the versions we see today.
The logo was tweaked. CCA decided to let the logo go into the public domain and the rest is history. Its use is controlled by the Federal Trade Commission to ensure the products labeled are either made from recycled materials or recyclable.
If the arrows are inside a solid black circle, it means the product is made from previously recycled material (the number in the center of the logo tells us what percentage. An absence of a number indicates 100%). If the arrows are not inside a circle, that indicates the product is recyclable.
The three arrows have to represent Reduce, Reuse, Recycle.
Variations on the recycling logo
As you make your final purchases, consider the degree of recycled content and the recyclability of the item. I've noticed that many items are advertised as "environmentally friendly" meaning they can be recycled, but your area may not collect that material and it isn't necessarily made FROM recycled materials.
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